To be implemented by NGO Saahas, with the help of MCG, the programme is aimed at reaching out to 9,000 households, 50 commercial establishments, 50 schools, and 500 rag-pickers across Gurgaon to spread awareness about three-way segregation of dry, wet and reject waste.
Coca-Cola India Pvt Ltd, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (German government agency) and Tetra Pak India are also supporting the campaign. “I strongly believe that each one of us can make significant contributions to make India clean,” said Ganguly, who is also the brand ambassador for the Swachh Bharat Abhiyan.
Divya Tiwari, CEO of SAAHAS, said the programme would be implemented under the MCG’s ‘Open Waste-Free’ initiative.
“The key to achieving a sustainable and efficient waste management system is minimizing the amount of waste being sent to landfills and maximizing the number of resources recovered from thrash. We want to reach out to a large section of residential societies, schools, and commercial establishments to promote waste recycling,” she said.
Narhari Banger, additional commissioner, MCG, said the city generated 1,000 tonnes of solid waste every day. “If source segregation is practiced and collection and processing infrastructures are improved, it is possible to compost and recycle around 85-90% of the waste,” he pointed out.
During the launch, a panel discussion was organized on ‘collaborate to segregate’, which was chaired by Ashish Chaturvedi, director (environment), GIZ.
“Increased rates of recycling will reduce the amount of waste reaching landfills, and thus check the emission of harmful greenhouse gases and other polluting elements from dump yards,” he added. Pablo Largacha, vice-president, public affairs and communications, Asia Pacific, Coca-Cola, said, “Such programmes needs a golden triangle approach to bring government, civil society and industry together to find a sustainable solution.”