‘Alag Karo’ is a collaborative initiative involving Government, private sector and civil society members. The initiative is being supported by Coca-Cola India Pvt Ltd, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (Implementing agency on behalf of German Govt.) and Tetra Pak India. The implementation partner Saahas is working in close coordination with the Municipal Corporation of Gurugram (MCG) under its “Open Waste Free” initiative.
Delivering the Special address at the launch, Shri Naveen Kumar Agarwal Additional Mission Director, Swachh Bharat Mission, said “Under the leadership of Prime Minister Shri Narendra Modi, Ministry along with the participation of every citizen is making efforts towards a ‘Clean India’ by 2nd October 2019. It will be a befitting tribute to the Father of the Nation on his 150th birth anniversary. On this world environment day, countrywide massive pledge on source segregation of waste has been taken by citizens and initiatives like Alag Karo will lead to actual implementation as per solid waste management rules 2016. The source segregation is simple to practice but requires behavioral change, for which massive awareness campaigns are required. We appreciate the efforts of Shri Sourav Ganguly, Swacch Bharat Ambassador; our long term technical partner from Germany GIZ and private sector participation of big corporates like Coca-Cola India and Tetra Pak who have joined hands together for an important initiative towards Swachh Bharat Mission.
Commenting on the launch, Mr. Narheri Banger, Additional Commissioner, Municipal Corporation Gurugram, said, “As developing nations surge forward on the path of development, they are also plagued by the problem of manifold increase in the quantum of waste generated. Gurugram generates 1000 Tons of Municipal Solid Waste per day. If source segregation is practiced and collection and processing infrastructure is improved, it is possible to reduce the amount of waste being dumped by 85-90%. MCG has started various interventions for source segregation of waste and decentralized waste management. We are thankful to the private sector partners and Saahas, who have joined hands to implement source segregation of municipal solid waste.”
Speaking on this occasion, Former Indian Cricket Captain and Brand Ambassador of Swachh Bharat Abhiyan, Shri Sourav Ganguly, said “As citizens, it is our responsibility to contribute to the maintenance and conservation of the environment. I strongly believe that each one of us can make a significant contribution in making India clean through our holistic approach. I would like to congratulate Saahas, Coca-Cola India, Tetra Pak and GIZ for their commendable effort and I hope this inspires many more to come forward and work towards not only reduce and recycle waste but also implement efficient waste management processes across the country.”
Addressing the guests at the launch, Ms. Divya Tiwari, CEO - SAAHAS, said, “One of the key objectives in sustainable and efficient waste management is to ensure that minimum waste reaches the landfill and maximum resources are recovered. Our initiative aims to reach out to a large number of citizens across Resident Welfare Associations, Schools and Commercial Establishments to encourage waste segregation and recycling. ‘Alag Karo’ is a timely initiative whose objectives are aligned with the Swachh Bharat Mission and help address one of the key challenges we face today.."
Jaideep Gokhale, Director Communications, Tetra Pak South Asia Markets said, “At Tetra Pak, we have long believed in Honourable Prime Minister Narendra Modi’s proposition to start looking at waste as wealth. Our cartons are primarily paper-based and fully recyclable. So, when we citizens recycle used cartons, we ensure that waste pickers earn an additional livelihood, and we ensure that used cartons get recycled into many useful items like benches, desks, notepads and roofing sheets. But it all begins with waste segregation at source – which is precisely what Alag Karo aims to drive across communities.”
Chairing the Panel Discussion on “Collaborate to Segregate”, Dr. Ashish Chaturvedi, Director - Environment, Climate Change & Natural Resource Management Program, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH said, “Alag Karo is supported through the German Government’s innovative Partnership Programme with the private sector. The project aims at increasing recycling rates through source segregation of waste. As a result, waste destined for the landfill and harmful greenhouse gas emissions from these landfills can be mitigated. The project will also improve the working conditions of the informal sector through access to segregated waste and by undertaking various training and capacity-building measures. The extensive awareness campaigns, including those targeted at school children as agents of change, will bring significant impact on behavioral change.
Ishteyaque Amjad, Vice President PAC, Coca-Cola India & South West Asia, said, “At Coca-Cola, we are committed to working together with our consumers, collection agencies and authorized recycling partners to ensure the PET waste is collected and recycled to the extent possible. Segregating waste at the source can improve recoverability and recycling rates of waste easily and economically. Our approach is aligned to circular thinking and our long-term vision is to leverage the scale and resources of our entire system to ensure that all of our packaging material is reused and recycled to minimize its environmental impact while creating livelihood opportunities for waste collection workers.
As part of the launch event, a panel discussion titled ‘Collaborate to Segregate’, was chaired by Dr. Ashish Chaturvedi. Director - Environment, Climate Change & Natural Resource Management Programme to brainstorm on how different stakeholders can participate and benefit from a program like Alag Karo. The discussions elaborated upon the need for an approach towards Source Segregation for implementing Sustainable Waste Management solutions. Further, Mr. Naveen Kumar Agarwal Additional Mission Director, SBM, Ministry of Urban & Housing Affair made gave the special address at the launch.