Cycle of Change

Ongoing

To reduce pollution by reducing the sanitary waste getting generated through awareness about sustainable menstruation

Location

Hyderabad

Duration

Jul 2024 - Ongoing (till Mar 2025)

Focus Area

Awareness and Behavioural Change

Coverage

Education institutes and residential communities in Hyderabad

Target

  • Around 2000 menstruating women and adolescent girls made aware of the problems due to usage of disposable, plastic based sanitary pads

  • Ensuring that around 500 users switch to sustainable menstruation products like menstrual cups or cloth pads

  • Reduction of around 800-1000kg of sanitary waste annually.
  • State

    Telangana

    Key stakeholders

    Woman , girl students and Adolescent girls.

    Background:

    According to the Menstrual Hygiene Alliance of India, India generates nearly 12 billion disposable sanitary napkins every year, the majority of which are non-biodegradable in nature, typically made from polypropylene and superabsorbent polymer powder (sodium polyacrylate). The management and safe disposal of sanitary waste consisting of soiled disposable napkins is challenging for all the urban local bodies in India, as this waste can't be recycled and creates unsanitary conditions if mixed with the wet or dry waste. When a pad is buried, it stays inside the soil as it is for 500- 800 years, affecting the soil fertility in turn. Burning of sanitary pad leads to release of toxic gases and dioxins into the environment. Flushing into toilets results in blockage of drainage. Improper disposal of pads along with dry waste causes health and hygiene issues for waste pickers. The pads if not replaced at regular intervals, make one prone to rashes, allergies, and infections. The plasticizers and synthetic linings of sanitary pads can result in the increased risk of exposure to bacteria and yeasts. By switching to sustainable menstruation products like cloth pads and menstrual cups which can be used multiple times, the sanitary waste can be reduced and the harmful effects of plastic based single use pads can be mitigated. 

    Objectives:

    • Raise awareness among women and adolescent girls about sustainable menstruation practices, encouraging the use of sustainable alternatives to disposable pads
    • Distribute 1,000 menstrual cups and cloth pads to women and girls, with a goal of converting at least 50% to regular usage within three months through continuous education and support.
    • Eliminating disposable pads significantly reduces plastic waste, leading to less pollution and a more sustainable future.