One of the biggest challenges of solid waste management is the relationship people have with waste. Even a very basic and easy task as source segregation of waste is not being practices by most people because of lack of awareness about its implications and because we think waste is someone else business. Awareness and behaviour change activities are a key part of our offerings, either as stand-alone projects or as part of larger projects. Based on our experience of having worked with communities across the country, we have developed different modes of behavioural change campaigns for different stakeholder groups.